Apple Intelligence (Siri + Writing)
Apple · September 2024
● activeCloseddecoder onlymultimodal
Why It Matters
Brought generative AI to mainstream consumer devices in a way no other company had — deeply integrated into the operating system rather than being a separate app.
Description
The user-facing layer of Apple's AI strategy, including a rewritten Siri with natural language understanding, Writing Tools for rewriting and summarizing text, Image Playground for creating stylized images, and Genmoji for generating custom emoji. Built on top of Apple's foundation models with tight integration into iOS, iPadOS, and macOS.
Notable Milestones
- ▸Rewritten Siri with conversational AI
- ▸Writing Tools across all Apple apps
- ▸Image Playground and Genmoji for image generation
Key Innovations
Multimodal
MultimodalProcessing multiple types of input (text, images, audio, video) in a single model.
Tool Use
Tool UseAbility to call external tools, APIs, and functions — enabling web browsing, code execution, and real-world actions.